The Crayola Target "Pick your Pack" Exclusive Set

Update:  For a comprehensive list and story, see my web site page at Target "Pick Your Pack" Series

It was only a couple of posts ago that I published the "mysterious" Target exclusive set of Crayola boxes.  Sometimes when you are in the midst of something real-time it's difficult to pull back and see the forest through trees, so to speak.  That was the case for this set of crayon boxes.

The set actually started back in the fall of 2011 as a test market item that went to a limited set of Target stores.  Crayola contracted several artists to produce art work for the set and at least two different artists were used on the actual production designs.

The theme for the set was "Pick your Pack" in which you could pick various 8-color assortments with different themes and different Crayola colors inside.  The concept was to pick a various box and then pick up an empty case that you could use the colors to create your own box and keep the crayons in. Initially, it looked like there were 30 different boxes in the full set but as time went on, I got a better oversight on these.



Joe Lacey, a freelance artist out of Southern California, did the majority of the box designs.  His style is very recognizable on the various boxes.  They all have a similar 3-D type balloon lettering to the theme name on the box.  If you study the drawings, you'll also begin to recognize his workmanship.

The ones that Joe didn't do were what I call the "party" set and they were all discontinued pretty early on so while they weren't nearly as artistic in design, they happen to be the rarest boxes to obtain just because they weren't around for very long.  Perhaps the three most difficult to obtain were "All-Star Party", "Princess Party" and "Rock Star Party".  These seemed to be the ones that weren't available over the other party ones which were "Monster Party", "Paarty" and "Sweet Party" .  With the limited release and being discontinued early and replaced by some of Joe's designs, these just weren't out long enough for many to have picked them up.  I did finally get lucky and through the help of fellow collectors picking up extras of the boxes they found, I was able to piece together a complete set of all the target boxes.

After the initial release around Nov 2011, they relaunched the set wide in the spring of 2012.  Between then and summer 2012 they made some changes.  They added "Back to Basics" and changed "Cup Cake My Day" to be replaced with "Over the Rainbow".  Some of even Joe's design boxes got discontinued.  "Awesome Autum", "Dandy Candy", "Deep Blue Sea", "Gumball Blast", "Jellybean Jumble", "Monster Mania", "Spring Fling", "Summertime", "Sundae Sprinkles", "Sweet Shop" and "Winter Chillin'" were all taken off the market.

In the fall of 2012 they introduced 12 new boxes that Joe designed and kept those around into the Christmas time along with those original boxes that weren't discontinued.

Here were the new ones:


Here is a complete listing alphabetically for the 43 known box designs they did for this set:

1.  All-Star Party.  This was discontinued around the winter of 2011/2012 and remains one of the three toughest boxes to find.   This one was done by an unknown artist as part of the "party" themed boxes.



2.  Awesome Autumn.  This was a Joe Lacey designed box that was available as part of the original test market boxes.  It was discontinued sometime over the summer of 2012.



3.  Back to Basics.  This was a box introduced later after the initial wide launch in early 2012 but before the final set of 12 came out in the fall of 2012.  Crayola referred to the box internally as "Classic" but nothing on the box references that name.  This was also one of the few boxes that the original design got changed.  It started off with a theme that was somewhat similar to the "Bejewelled" box but Crayola did something different in the end.


4.  Bejeweled.  The was part of the second set of 12 boxes put out in the fall of 2012.  They were all designed by Joe Lacey.



5.  Blast Off.  This was part of the second set of 12 boxes put out in the fall of 2012. They were all designed by Joe Lacey.



6. Born to Rock.  This was a Joe Lacey designed box that was available as part of the original test market boxes and kept on the market through the entire offering of the set.


7.  Cup Cake My Day. This was a box that was available as part of the original test market boxes but was taken off the market and replaced with "Over the Rainbow" instead.  They did this sometime after the wide initial launch but before the second fall launch.


8.  Dandy Candy. This was a Joe Lacey designed box that was available as part of the original test market boxes. It was discontinued sometime over the summer of 2012.


9. Deep Blue Sea. This was a Joe Lacey designed box that was available as part of the original test market boxes. It was discontinued sometime over the summer of 2012.  Joe felt this was the box that suffered the most from the original design he did without the chevrons on the box (they were added later by Crayola).


10.  Dinosaur Roar. This was a box that was available as part of the original test market boxes and kept on the market through the entire offering of the set.


11.  Fashionista. This was part of the second set of 12 boxes put out in the fall of 2012. They were all designed by Joe Lacey.


12. Fire & Ice. This was part of the second set of 12 boxes put out in the fall of 2012. They were all designed by Joe Lacey.


13. Flower Power. This was part of the second set of 12 boxes put out in the fall of 2012. They were all designed by Joe Lacey.


14. Fruit-opia. This was part of the second set of 12 boxes put out in the fall of 2012. They were all designed by Joe Lacey.


15.  Glitterati. This was a Joe Lacey designed box that was available as part of the original test market boxes and kept on the market through the entire offering of the set.


16.  Gumball Blast. This was a Joe Lacey designed box that was available as part of the original test market boxes. It was discontinued sometime over the summer of 2012.


17.  Jellybean Jumble. This was a box that was available as part of the original test market boxes. It was discontinued sometime over the summer of 2012.


18.  Jungle Rumble. This was a box that was available as part of the original test market boxes. It was discontinued sometime over the summer of 2012.


19.  Mermaid Shimmer. This was a box that was available as part of the original test market boxes and kept on the market through the entire offering of the set.


20.  Metallic Magic. This was a Joe Lacey designed box that was available as part of the original test market boxes and kept on the market through the entire offering of the set.


21.  Monster Mania. This was a Joe Lacey designed box that was available as part of the original test market boxes. It was discontinued sometime over the summer of 2012.


22.  Monster Party. This was done by an unknown artist as part of the "party" themed boxes.  You can really see how much richer the illustrations are in Joe's designs from these.  This one was available a bit longer than the three toughest boxes ("All-Star Party", "Princess Party" and "Rock Star Party") but disappeared sometime in the winter/early spring of 2012.


23.  Monstrous. This was part of the second set of 12 boxes put out in the fall of 2012. They were all designed by Joe Lacey.  He also considers this one of his favorite "edgy" designs to get approved onto the Crayola set.


24.  Neon Dreams. This was a box that was available as part of the original test market boxes and kept on the market through the entire offering of the set.


25.  Over the Rainbow. This was a Joe Lacey replacement designed box introduced sometime after the wide launch in 2012 but before the fall launch of the remaining 12 boxes.  It was designed to replace "Cup Cake My Day".


26.  Parrrty. This was done by an unknown artist as part of the "party" themed boxes. You can really see how much richer the illustrations are in Joe's designs from these. This one was available a bit longer than the three toughest boxes ("All-Star Party", "Princess Party" and "Rock Star Party") but disappeared sometime in the winter/early spring of 2012.


27.  Pink Princess. This was a Joe Lacey designed box that was available as part of the original test market boxes and kept on the market through the entire offering of the set.


28. Pirate Treasure. This was a Joe Lacey designed box that was available as part of the original test market boxes and kept on the market through the entire offering of the set.


29.  Princess Party. This was discontinued around the winter of 2011/2012 and remains one of the three toughest boxes to find. This one was done by an unknown artist as part of the "party" themed boxes.  To my knowledge, only a couple of these got to collectors.


30.  Rock Star Party. This was discontinued around the winter of 2011/2012 and remains one of the three toughest boxes to find. This one was done by an unknown artist as part of the "party" themed boxes. To my knowledge, only a couple of these got to collectors.


31.  Rocker Girl. This was a Joe Lacey designed box that was available as part of the original test market boxes and kept on the market through the entire offering of the set.


32.  Secret Agent. This was part of the second set of 12 boxes put out in the fall of 2012. They were all designed by Joe Lacey.


33.  Splish Splash. This was part of the second set of 12 boxes put out in the fall of 2012. They were all designed by Joe Lacey.


34.  Sports Fan. This was a Joe Lacey designed box that was available as part of the original test market boxes and kept on the market through the entire offering of the set.


35.  Spring Fling. This was a Joe Lacey designed box that was available as part of the original test market boxes. It was discontinued sometime over the summer of 2012.


36.  Star Shines. This was part of the second set of 12 boxes put out in the fall of 2012. They were all designed by Joe Lacey.


37.  Summertime. This was a box that was available as part of the original test market boxes. It was discontinued sometime over the summer of 2012.


38.  Sundae Sprinkles. This was a Joe Lacey designed box that was available as part of the original test market boxes. It was discontinued sometime over the summer of 2012.


39.  Super Heroic. This was part of the second set of 12 boxes put out in the fall of 2012. They were all designed by Joe Lacey.


40.  Surfin' Safari. This was part of the second set of 12 boxes put out in the fall of 2012. They were all designed by Joe Lacey.


41.  Sweet Party. This was done by an unknown artist as part of the "party" themed boxes. You can really see how much richer the illustrations are in Joe's designs from these. This one was available a bit longer than the three toughest boxes ("All-Star Party", "Princess Party" and "Rock Star Party") but disappeared sometime in the winter/early spring of 2012.


42.  Sweet Shop. This was a Joe Lacey designed box that was available as part of the original test market boxes. It was discontinued sometime over the summer of 2012.

43.  Winter Chillin. This was a box that was available as part of the original test market boxes. It was discontinued sometime over the summer of 2012.


And there you have it.  All 43 in the Target "Pick your Pack" exclusive set.

6 comments:

  1. Thanks for great information you write it very clean. I am very lucky to get this tips from you


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  2. It would be even more useful to list the names of the crayons in each pack. Some are duplicated among the various packs.

    ReplyDelete
  3. Negi - You're welcome. That's what the blog and web site are for

    obatanemiaalami - You're welcome

    Kellye - You're right, which is why I put a full article on the website and referenced this post to see that because it has all the colors on it and a much more up to date write up on the entire set.

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  5. I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenter here! It's always nice when you can not only be informed, but also entertained! I'm sure you had fun writing this article.
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