Dandelion Retires And A New Blue Color Is About To Be Named
Now that Crayola has formally announced the retirement of Dandelion, much to ire of die-hard color customers, they are in full swing promoting the naming of their new blue crayon that will replace Dandelion.
Of course, the big announcement on of Dandelion on National Crayon Day didn't go as planned. Those pesky retailers already had boxes of crayons with the printing of its retirement on the box out in the retail shelves a couple of days early despite Crayola trying to control that debut date. The crayon collecting community had word of it immediately but we didn't spoil their surprise and just waited. Apparently we weren't the only ones and Crayola was forced to announce it early. Okay, fine, they rolled with it and did their celebration promotion on 5th Avenue anyway.
Meanwhile, you've got an uproar in your customer base by choosing Dandelion. These days it is odd that they are still sticking with their old ways from the 1990s by retiring colors to make room for new colors. Really, Crayola? Your palette is so big that you can't add a new color? Now, I guess any publicity is good publicity (well, unless you were United Airlines recently) so this will bolster awareness and crayon sales.
Still, why couldn't they have put Dandelion on the bench and simply removed it from the No 24, 64, 120 boxes without having to take it out of their entire color palette? Then again, we crayon collectors know that it isn't truly gone. Right now you can order special boxes of just Dandelion. Crayola even promotes that.
You can also get a huge crayon of it if you don't want to run out. Crayola has been selling 2lb crayons recently and the retirement of one color should sell a lot of Dandelion.
And now with the retirement tour over, Crayola has turned their attention to the renaming contest. They've official revealed the new Blue color. Here's the data on it:
When a new blue pigment called YInMn (yin-min) was discovered in 2009 by Mas Subramanian, a chemistry professor at Oregon State University, we (Crayola) were very excited. This discovery is the first new blue pigment in 200 years and is the inspiration for the new blue crayon color. Now, we need your help. The new blue crayon needs a name, so submit your Name Ideas and be entered for a chance to win!
Of course, the new color created a new uproar because many felt that Dandelion didn't have a lot of close colors from which to choose in the Yellow family where as the new blue, despite the fact that it may be a new blue color pigment, many simply couldn't tell much of a difference between it and other blues. It wasn't worth the sacrifice for another blue even though polls told Crayola that the Blue family was what their customers wanted the most.
Nevertheless, Crayola is now in full swing of their repetitive ways of doing a public naming contest to decide the name of the new Blue.
Of course, let us not forget that they did another naming contest back in 1992 after officially retiring a bunch of colors in 1990. Which ironically, Dandelion was one of the new colors introduced through a contest. Yes, it is a bit odd that people are crying over a color that has only been around for 25 years where some colors are over 110 years old!
Still, even if the new blue isn't exactly that different from what they already offer, it won't be their worst color blunder. That distinction goes to the introduction of the No 64 box back in 1958 when they did a major color overhaul and put both Light Blue and Sky Blue in the original boxes. These too colors were so identical, they quickly removed Light Blue from their color line up and quickly replaced it with Turquoise Blue, making Light Blue one of the rarer crayons to get if you collect Crayola's crayons (which many people do).
Personally, if I were head of the Crayola Marketing department, I'd be getting together with the company's corporate historian and taking advantage of their complex color heritage by introducing back some of the original forgotten colors that they have never publicly acknowledged (English Vermilion, Van Dyke Brown, Chrome Green, Gamboge Yellow, etc. etc.) At one time I understand, they didn't have much on their history. They do now. They bought my private collection back in 2014 and have the physical crayons to be able to re-engineer those colors. They have my timeline history on this website (I shared my research with them). They could be adding to their palette through a lot of different promotions based on their history. Companies like Coca-Cola, Levis, Nike, Harley Davidson, Budweiser do this successfully all the time. Nobody is going to complain about adding to the color palette. So, Crayola, embrace some new ideas by embracing your old ones!