Crayola Name the New Blue Contest


Well, the naming of the new blue color for Crayola's replacement from the retiring Dandelion is one step closer.  The general naming ended early June and now people are voting on the five final color names. 



From almost 90,000 submissions, Crayola selected the following finalists for the new blue hue: Dreams Come Blue, Bluetiful, Blue Moon Bliss, Reach for the Stars and Star Spangled Blue.  People can vote until Aug 31, 2017 on the finalists.

Here's the process:

First, you have to go to the Crayola website and enter your Birthday.


After that, they show you the five final color names with mock ups of each color as it would look on the crayon wrapper.
  
Check the one you like and fill in your data for the contest and then they will show you where the current voting stands for each one.



As you will recall, Crayola introduced the change during National Crayon Day back in May 2017 and promptly started the Naming Contest for the new blue.  The new blue is based on a based on a pigment discovered in 2009 by a chemistry team at Oregon State University, believed to be the first new blue pigment discovered in 200 years. 

Crayola opted not to use the pigment's name of YInMn Blue, after its chemical makeup of yttrium, indium and manganese oxides and went with the naming contest as they have done in years past.
 
The final five blue colors were based on three categories: creativity, uniqueness, and capturing the innovation in the new blue pigment. 

The winner will be revealed in Sep 2017 with the new color showing up at the end of the year or by early 2018.

7 comments:

  1. Bluetiful won. They started shipping the new color in late 2017.

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  2. Hi! My friends and I are having a debate on if “cauliflower blue” was ever an official crayola color, or a crayon color by any other brand? We know cornflower blue exists, but a few people are insisting that this alternate color also exists, and I can’t find any pictures of it anywhere. Help please!

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    Replies
    1. Yes it was. I remember the color very pretty blue

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  3. Chelsea - Haha, no, there has never been a "cauliflower blue" from any company I know of and I have documented 2,000 different crayon colors now.

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